Once Upon A Time...

September 16, 2021
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Storytelling is so powerful. We go the cinema to watch stories unfold before us and we get lost in the characters and their lives.

How are you allowing people to fall in love with the characters behind your business? What is the "story" that your brand is putting out there? What are your values and how do they come across to your team and your clients? Are they cold, corporate, and lifeless? Or do people connect and engage with them because there's a humanity that comes through in the way you're showcasing them?

Maybe it's time to take a look at the story of your brand and how it's being perceived by your team and your clients. And if it's not being perceived in the way you intended it to, how could you go about addressing that?

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