Often in a fixed fee deal, someone loses - either the client loses because they overpay, or the agency loses because they overservice. It is vary rarely that it is a win|win scenario. With hourly, it means you pay for what you get - no matter how much the project grows or shrinks, the cost does too, and as we get to know you and your business better, we become faster, meaning you get even more for your money. We know that there are also cons of hourly rates, and we have addressed this whole subject here.