Hi-Fi Corner

YouTube Content

We first worked with Hi-Fi Corner in 2022 on a few one-off projects. By 2024, the partnership had grown into a monthly collaboration, with a clear goal in mind: to build a strong and consistent video presence on YouTube.

In our Discovery meeting, the focus was on creating videos that would showcase new product launches while also shining a light on Hi-Fi Corner’s impressive range of second-hand stock. This mix of content helped them serve both new customers and long-time enthusiasts.

Since then, we’ve produced a large volume of content for their channel, posting weekly videos that their audience has quickly embraced. The results speak for themselves: over 172,000 views on YouTube, 2 million impressions, and 1,100 new subscribers. Their community has become especially engaged, with frequent comments and interaction.

As the strategy has evolved, each video is now also built into Hi-Fi Corner’s weekly email newsletters, extending its reach and giving their subscribers even more reasons to engage.

Today, we continue to work closely with Hi-Fi Corner, helping them grow a loyal community around their brand and cement their place as a trusted voice in the hi-fi world.


"Working with YouMore has completely transformed the way we connect with our audience. From our first projects in 2022 to our current weekly videos, they’ve helped us showcase both new releases and our second-hand equipment in a way that really resonates with our community. The results speak for themselves - our YouTube channel has grown massively, and the engagement we’re seeing now is incredible."

Struan Mackenzie - CEO of Hi-Fi Corner

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