We began by developing a series of “Food Stories” - short-form videos filmed in restaurants across Scotland - alongside fun, snackable clips that showcased great local food in action.
From there, we introduced creative street interview content, giving the brand a more human, relatable edge on TikTok and Instagram.
Since then, we’ve built a massive bank of content, with around 300 posts so far, and their street videos in particular have taken off, driving strong engagement across every platform. What started as two or three posts a week has evolved into daily posting, powered by fresh creative ideas and a constant flow of high-quality video.
Today, Scoffable’s social presence is thriving. Their content feels confident, consistent, and distinctly Scottish, helping them reach new audiences and build a loyal community that genuinely connects with their brand. Together, we’ve turned social media into one of their strongest growth channels and there’s still plenty more to come.
