How to Get More Meetings with Potential Clients

Introduction to Increasing Client Meetings

Securing meetings with potential clients can be challenging, especially when you have only a vague connection. However, there are effective strategies you can use to get more people in your diary and increase your chances of success.

The Direct Approach: Send an Email Diary Invite

Why Send an Email Diary Invite?

When reaching out to someone you don’t know well, traditional approaches like suggesting a meeting can often lead to endless back-and-forth and no firm commitment. Instead, take a direct approach: send an email diary invite for a specific date and time.

How to Send an Effective Diary Invite

1. Choose a Specific Date and Time: Pick a date and time about a week or so in advance. This gives your potential client enough notice and increases the likelihood they can accommodate the meeting.
   
2. Craft a Polite and Professional Email: Write a concise email that gets straight to the point. Mention your connection and the purpose of the meeting, then include the diary invite.
   
3. Follow-up: If you don’t receive a response within a few days, send a polite follow-up email to confirm the meeting.

The Benefits of Sending Diary Invites

Eliminating Ambiguity

Sending a diary invite eliminates the ambiguity and hesitation often associated with scheduling meetings. Instead of vague plans like, “Oh yeah, it would be great to meet up,” you present a concrete opportunity.

Increasing Commitment

People are more likely to commit to a meeting if it’s already in their diary. Once it’s scheduled, they are more inclined to honour it, especially if they have accepted the invite.

Tips for Success

• Be Clear and Concise: Keep your email short and to the point. Clearly state the purpose of the meeting and the proposed time.
• Personalise Your Message: Mention any mutual connections or how you know the recipient to make your email more personal.
• Provide Flexibility: While you propose a specific time, indicate that you are open to rescheduling if needed.

Get More People in Your Diary

By sending an email diary invite, you can streamline the process of securing meetings with potential clients. This direct approach eliminates unnecessary back-and-forth and increases the likelihood of commitment.  

Getting the meeting is only the first step, what happens next in your sales process matters just as much, and using video to reassure clients before they commit can make all the difference. If you’d like a hand putting a system like this together, get in touch to talk through your options.