How to Write a Script for Video Content

April 18, 2023
Hey, this will take you about 3 minutes to read

When creating video content for your business, having a great script to read from can make all the difference. Whilst this may sound counterintuitive, using a script often makes you appear more relaxed and natural. Without a script you might come across as nervous and clumsy, but this can also go the other way! Script writing needs to be done with speech in mind. If you write a script like you would an essay or email, then there’s a good chance it will be more of a hindrance than a help when it comes to recording. With this in mind, here’s a few tips to remember when writing scripts.

Write Exactly What You Want to Say

This is especially important when you’re inexperienced at speaking to camera. You don’t want to write roughly or vaguely, thinking that you can improvise on the spot. Take away as much of the stress and chance for error as possible. From experience, if you start messing up and need take after take to get your video right, it can be a vicious cycle. If you’re a bit nervous - which is perfectly normal - then making mistakes can just fuel your nerves. This leads to more mistakes and more nerves, and so on. By having exactly what you want to say in front of you at least you take away the chance of any unnecessary errors.

As you gain confidence you might want to experiment a bit with your scripts and improvise on the spot. If you feel comfortable doing this then go for it - but we would still recommend having an exact script to stick to as a fall-back option.

Remember You’re Writing a Script to be Spoken!

You’d be surprised how different writing a spoken script is to other forms of writing. You need to tailor your style with the fact it will be spoken in mind. This means using shorter sentences and words, leaving space to breathe, and avoiding words that might get you in a tongue-tie! You don’t want to be going on and on with a really long sentence that never seems to end using words that are far too long and too similar that get you all confused when you’re speaking like how much wood would a wood chuck chuck if a wood chuck… Yeah, just like that. Avoid sentences like that.

Write with Rhythm in Mind

This is probably the trickiest part of script writing. Reading from an autocue is so much easier when sentences have a flow and rhythm to them. You don’t want to be speaking in long, drawn out phrases, but you want to avoid short, disjointed sentences too. This is something that comes with practice, but it’s worth keeping in mind. Even reading out loud as you write can give you a good idea of the rhythm and flow of the script. Getting this right means your video will come across as natural and unscripted - which is exactly what you should be aiming for.

Practice Reading Your Script

Practice makes perfect! You don’t want your first reading of a script to be when you’re already in front of the camera, with lights glaring down and people expectantly watching you. Set aside some time to practice and your shoot will benefit massively from it.

By thinking about your script beforehand you can boost your video from good to great. Identifying key words or phrases you want to emphasise, as well as tweaking bits that you have found to be problematic, will really make you look like a pro! This might take a bit more time and effort, but your videos will be so much better for it and provide that much more value.

So there we have it, our top tips on script writing. Take this advice on board and utilise it for your next shoot - you’ll see a massive difference! Alternatively, get in touch to see how we can help with script writing for you.

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