When it comes to a first date, there are some critical things to remember. Surprisingly, there's a lot of cross-over between first dates and content marketing. Follow these rules to make your content as successful as a romantic stroll up Edinburgh's Royal Mile!

1. Don’t over-complicate things: keep your posts simple. They don’t need to be massively complicated or stuffed full of information. The simpler and more memorable they are, the more likely people will be to engage with them.

2. It’s not all about you: make sure that you're not just posting sales pitch after sales pitch. Your date wouldn’t appreciate that and neither do your clients!

3. Engage well: content marketing is a two-way deal. Be genuinely interested in others, especially if they're taking the time to comment and engage with you.

4. Be true to yourself: if you don’t accurately portray who you are, imagine what will happen on the 3rd or 4th "date". Don’t sugarcoat things, but don't underplay yourself either!

5. Leave them wanting more: you would hope that a first date would lead to a second and a third. In the same way, if you're hoping to spark future conversations with potential clients, make sure to add a call to action to your posts. Maybe something like, "Dinner at mine next time?".

And the most contentious issue? Who pays? Well, I’ll leave that up to you