Social media marketing is becoming more and more important for small businesses. Your social media pages are often where people get introduced to you and your services, so you want to make a good impression!
Here are our top 5 tips for social media marketing and making content that will capture the attention of potential clients and keep them engaged with your business.
This means making people stop and take notice of your posts instead of scrolling by without a second thought. Everyone’s realising the power of social media, which means there’s a lot of competition for attention. So, do something different! By posting content that isn’t your run-of-the-mill business advertisement - with a “Meet the Team” video, a funny blooper reel or a competition you’re running for customers - you’ll create a recognisable and easily identifiable brand. Compared to the typical sales-type approach so many businesses take towards their social media strategies, showing the human side of your business will be a breath of fresh air and offer something for people to connect with.
Planning in advance means you can keep your pages varied and interesting with well thought-out and informative posts. If you are just posting randomly, with no set plan, it can be hard to tell what’s going well and what isn’t going as well. If you have some general idea of what you’re doing and why it is easier to track the effectiveness of your posts, meaning you can harness the potential of social media to the max.
Some businesses utilise their social media better than others, so see what other people are doing well and what's working for them and tailor it to your own business, turning a good idea into a great one! Original posts are great, but if there are already other businesses doing great things on social media it would be a bit silly not to take note of their methods!
There’s no point doing a great social media post and then disappearing for a month - people will just forget! Remain at the forefront of your clients minds with regular updates that add value. Keeping a presence and staying up-to-date with current trends all contribute towards the recognisability of your brand, so when a client is in need of services from your industry you’ll be the first business they think of!
Remember, it’s social media, so don’t just use it as another advertising tool - play to the crucial social aspect of it. Show some of your personality, relax, and you’ll end up engaging far more people and earning their trust. People want to work with and use the services of people they like - they don’t want to give their money to a dick who just wants their cash! This is the difference between content that really connects with people and generic, boring stock posts that do nothing to reach out to people.
Remember, social media isn’t just about advertising your businesses or your services - it’s about you. There’s no better way of engaging people than by putting yourself out there, doing something a bit out of the ordinary, and being genuine. People see straight-faced business-people talking in stilted tones all the time - so be yourself, be natural, and stand out!
