Unmasking the Myth: Me or ChatGPT?

November 17, 2023
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Why Clients Believe ChatGPT Writes All Our Copy

When it comes to content creation, there is often a misconception that modern copywriters rely heavily on AI to churn out their work. At YouMore, we've noticed that some of our clients wondering if ChatGPT is the wizard behind the curtain crafting all their content. However, the truth is far from this assumption. I want to shed light on the reasons behind this belief and explain the intricacies of crafting SEO-optimised content that occasionally might sound a bit off.

The ChatGPT Copywriting Conundrum

So, you've probably heard the rumour that AI, like ChatGPT, is responsible for all the content you see online. While it's true that AI can play a role in content strategy and is used by loads of companies, the reality is more nuanced than it appears.

SEO and the Art of Copywriting

Creating compelling content that ranks well in search engines is no cakewalk. We're dedicated to optimising our clients' content for SEO, which often means weaving keywords and keyword phrases seamlessly into the text. However, this can sometimes lead to content that sounds less like natural conversation and more like a robot's script. Before I write any blog or website copy, I first delve into some SEO research; checking what words are currently ranking relevant to the topic and which keywords have less competition in trying to achieve that coveted page 1 ranking. 

The SEO Keyword Dilemma

Keywords are the lifeblood of SEO. They are essential for helping search engines understand the content of a web page and connecting it to user queries. Our clients often wonder why some parts of the content sound less like spoken English and more like a jigsaw puzzle, where fitting the right keyword is like trying to hit a square block through a triangle hole.

The Importance of Strategic SEO Copywriting

My job is to craft content that not only ranks high on search engines but also resonates with your readers. Achieving this delicate balance can sometimes be challenging.

  • Long-Tail Keywords: To ensure your content is discoverable, we target long-tail keywords and phrases. These can be a bit tricky to incorporate naturally into the text, but they are vital for ranking for specific, niche topics.
  • Keyword Density: We must maintain a balanced keyword density to avoid keyword stuffing. This balance can sometimes make the text feel slightly stilted, as we carefully blend keywords into the narrative.
  • Semantic SEO: We also incorporate semantic SEO techniques to help search engines better understand the context of our content. While this enhances SEO, it may sometimes lead to sentences that seem a bit complex.

The truth is, while AI like ChatGPT can do the job of a copywriter, the human touch can never be replicated, crafting engaging and relatable content.

Striking the Perfect Balance

Copywriters are the unsung heroes who skilfully strike the perfect balance between SEO optimisation and a conversational tone. We understand that content should not just be seen but also enjoyed, and this requires a human touch.

So, rest assured that when you work with YouMore, you're receiving content that's crafted with a perfect blend of art and science. By understanding the intricate dance between SEO and the art of writing, we can dispel the myth that ChatGPT is the sole author behind our content. Oh! And if you would like to read a blog written by ChatGPT, check out this blog I asked to put together. Let’s see if you can spot any differences! Read it Here

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