Consistency in content is important because people want to know you're there, that you're still alive!
There's nothing worse than going on a company's website and seeing their latest offer, "Fresh for 2020", or checking out their social pages and noticing that their latest post is from 2017. It doesn't exactly fill you with confidence and leaves you wondering why they're so out-of-touch.
Ultimately, keeping content fresh and updated fills your prospective client with confidence in you and your brand.
Now it's also important to take into consideration what that content IS, of course, making sure it's of a standard that reflects both your brand and your offer. But don't become SO picky that you end up never posting anything at all. Keep posting, updating, and making sure your customers know you're still alive and kicking!
If you need any help coming up with content, send us an email today at [email protected].