Digital marketing is more competitive than ever in 2023. We’ve seen a massive increase in businesses making the most of various digital marketing channels in Edinburgh alone. But are all of these businesses making the most of what video content has to offer? We don’t think so.
According to Marcus Sheridan’s They Ask, You Answer, video content consistently captures the attention of online audiences. This means people spend more time watching videos online than doing anything else - and this statistic is just growing (in 2022, 82% of internet traffic was video content). The popularity of YouTube, Instagram reels and TikTok show just how much we LOVE to consume video. So, why wouldn’t a business jump on board this train that’s only heading in one direction?
Given audiences love engaging with video content so much, it’s no surprise that 88% of video marketers say they’re satisfied with the ROI of the video content they share on social media. The proof is in the pudding with this one, with 78% of marketing professionals claiming video content has had a direct influence on increasing sales!
Video is here to stay, so you need to be leveraging the right content in the right places. This means putting your business where the public’s attention is: TikTok, Instagram, YouTube and anywhere where video exists basically! If you can get the hang of creating great video content you’ll be able to make the most of social media and what it has to offer. We would really recommend getting on TikTok; it’s a rapidly growing digital marketing platform, so get ahead of the curve and start putting content out on this platform!
It isn’t just about getting ahead of the game, though; it’s about not getting left behind. Your competitors will sooner or later wise up to the potential of video, so you don’t want to be trying to figure it out when it’s too late! No one likes being on camera to start with, and that puts people off from even trying. But you’ll get used to it! There will come a point where you won’t be so self conscious about how you come across. Get over yourself and your business will benefit!
So don’t get left behind thinking that video is just a fad. It’s here to stay, so get used to it!
