Your journey begins with the initial contact at YouMore. This is the person you've been speaking to about bringing your project to life. They're here to guide you through the initial discussions and set the stage for a successful collaboration.
The Project Manager takes charge of all the details, pulling together notes from meetings and ensuring everything runs smoothly. Consult with them on everything you need to know in the run-up and aftermath of your project. They're the linchpin that keeps your project on track.
On the day of the shoot, your Shoot Lead takes centre stage. They're responsible for running the shoot, and ensuring a clear understanding of what needs to be captured. Reach out to them for details on the day, and they'll be your friendly guide, making sure everything goes off without a hitch.
Always start with ideation. Whether it's your brainchild or a collaborative effort with us, having a clear project plan is crucial. Define the purpose, usage, and expected output of the project. This initial plan sets the foundation for a successful venture, and we recommend allocating around two months from ideation to the finished video.
Planning is key to a smooth shoot. Get in touch to find suitable dates, and confirm on-camera talent, locations, and timings. Tidy up the details, and a few days before the shoot, we'll confirm that all is set. This meticulous planning ensures a hassle-free filming experience.
Our shoots typically last at least half a day, depending on your project's scope. It takes us about half an hour to set up, with two dedicated members of our team on hand. Your Shoot Lead will be there to guide you through the process, ensuring your satisfaction and meeting all project objectives. We provide guides to optimise your on-camera performance and capture the best content.
The editing process usually takes 2-3 weeks for the first draft. Collaborate with us to achieve your vision — we can share a raw first edit for your input, especially for projects with multiple speakers. For creative pieces, music is a crucial element, so communicate your preferences early on. For multi-video projects, we may edit one video fully before applying consistent design elements across all pieces.
Amends are a natural part of the process. Focus on objective feedback — correcting inaccuracies, refining messaging, or improving product representation. Distinguish between objective and subjective amends, and avoid subjective changes like personal preferences. Streamlined feedback from key stakeholders ensures a constructive editing process.
The implementation phase is arguably the most critical. Clearly define who is responsible for ensuring the video gets used and specify where and when it will be deployed. Consider how to leverage the content beyond the original plan — can it be repurposed for blogs, web pages, emails, and social posts?
Our mission is to equip and empower people-centred businesses in Edinburgh, Glasgow and beyond to build strong, long-lasting relationships with their clients through content. Essentially, we connect people with people.
We create videos for personal brands, professional services, and the trades, all centered around the people that make those companies what they are. If it's about your people, we're in!
If you're looking for 8K, cinema-quality videos to go out on your next national TV ad campaign though, we're not the ones for you! We specialise specifically in consistent, high-quality content for use in your sales process, on your social media channels, and within your internal training modules.
What does this mean for you? Well, if you're a small business looking for regular content focused around you and your team, we would love to help!
We can make FAQ videos, behind-the-business videos, training and educational videos, promotional videos, video podcasts, and testimonials. Or really anything involving people ... that doesn't involve a crane or a 10-man crew, that is!
Got a specific video in mind? Send us an email at [email protected] with your idea. We would love to chat!
I (Alex) hate the word retainer. Every time I hear it, alarms bells go off in my head. Maybe I've just had bad past experiences.
They always start strong. You're the new, exciting client, and plenty of time is invested in your account. But as time goes on, you aren't the new shiny thing anymore. It's like when Buzz Lightyear shows up, and you're Woody - just sitting there looking at Andy's name on the bottom of your shoe.
The biggest problem with retainers is that often they're designed to require a lot of up-front work. Once it's all set up though, all you usually get is a little check in every now and then and some tweaks here and there to make sure everything is running smoothly.
This design means that if you make any massive changes 4 or 5 months in, because you're still paying the same amount each month, often, it just doesn't happen. There's always another shiny new account to be focusing on, which unfortunately is no longer you.
That's why the way we run our retainers is much more like a part-time employee. Every month, you buy a set amount of time for us to sit at your "desk" and do work for you. And, as time goes on and we become more efficient at what we do, we can produce MORE content for you, not less!
We don't bunk off home early because we ticked all the boxes. We nail it, quicker than we did at the beginning, and get to work on the next project, increasing the output.
So, when you're weighing up the difference between a short one-off project with us, or taking on a Dedicated Content Team for your business, don't think of it as a retainer, think of it as a hire.
To find out more, get in touch! Email us at [email protected] today.
