The Journey of Alex

Overcoming Challenges

Alex, our dedicated director, has a story worth sharing. Before YouMore, Alex faced significant setbacks in his previous kids birthday business. Like many, he felt the profound impact of the COVID-19 pandemic, which prompted a critical shift in his career path.

The Birth of YouMore

Armed with little more than a bounce-back loan and a camera, Alex embarked on a journey to master the art of video production. His mission? To create exceptional customer experiences through the power of video.

The YouMore Philosophy: Building Meaningful Connections

Video Production with Heart and Purpose

At YouMore, we believe video is more than just visuals. It's about forging genuine relationships and connecting with audiences on a deeper level. Alex's passion for creating meaningful connections is evident in every project we undertake.

Exceptional Customer Experiences

Our commitment to exceptional customer experiences shines through in everything we do. We strive to make every interaction count, ensuring that our clients feel valued and understood.

Meet Alex: The Visionary Behind YouMore

A Director Who Leads with Passion

Alex may have started with a camera and a dream, but today, he leads YouMore with vision and dedication. And don’t worry—he’s no longer the one behind the camera! Our talented team handles the shoots, ensuring professional quality and creativity in every video.

Join Us on Our Journey

We’re excited about the future and the potential to create more meaningful connections through our work. By understanding who we are and what drives us, we hope you feel a stronger connection to YouMore. Thank you for being part of our journey!

The Players: Who's Who in Your Project

Initial Contact at YouMore

Your journey begins with the initial contact at YouMore. This is the person you've been speaking to about bringing your project to life. They're here to guide you through the initial discussions and set the stage for a successful collaboration.

Project Manager

The Project Manager takes charge of all the details, pulling together notes from meetings and ensuring everything runs smoothly. Consult with them on everything you need to know in the run-up and aftermath of your project. They're the linchpin that keeps your project on track.

Shoot Lead

On the day of the shoot, your Shoot Lead takes centre stage. They're responsible for running the shoot, and ensuring a clear understanding of what needs to be captured. Reach out to them for details on the day, and they'll be your friendly guide, making sure everything goes off without a hitch.

Ideation: Where It All Begins

Always start with ideation. Whether it's your brainchild or a collaborative effort with us, having a clear project plan is crucial. Define the purpose, usage, and expected output of the project. This initial plan sets the foundation for a successful venture, and we recommend allocating around two months from ideation to the finished video.

Planning the Shoot: Setting the Stage

Planning is key to a smooth shoot. Get in touch to find suitable dates, and confirm on-camera talent, locations, and timings. Tidy up the details, and a few days before the shoot, we'll confirm that all is set. This meticulous planning ensures a hassle-free filming experience.

Filming: Bringing Ideas to Life

Our shoots typically last at least half a day, depending on your project's scope. It takes us about half an hour to set up, with two dedicated members of our team on hand. Your Shoot Lead will be there to guide you through the process, ensuring your satisfaction and meeting all project objectives. We provide guides to optimise your on-camera performance and capture the best content.

Editing: Crafting the Narrative

The editing process usually takes 2-3 weeks for the first draft. Collaborate with us to achieve your vision — we can share a raw first edit for your input, especially for projects with multiple speakers. For creative pieces, music is a crucial element, so communicate your preferences early on. For multi-video projects, we may edit one video fully before applying consistent design elements across all pieces.

Amends: Fine-Tuning Your Content

Amends are a natural part of the process. Focus on objective feedback — correcting inaccuracies, refining messaging, or improving product representation. Distinguish between objective and subjective amends, and avoid subjective changes like personal preferences. Streamlined feedback from key stakeholders ensures a constructive editing process.

Implementation: Maximising Your Investment

The implementation phase is arguably the most critical. Clearly define who is responsible for ensuring the video gets used and specify where and when it will be deployed. Consider how to leverage the content beyond the original plan — can it be repurposed for blogs, web pages, emails, and social posts?

Key Takeaways

What We Do and Don't Do

Our mission is to equip and empower people-centred businesses in Edinburgh, Glasgow and beyond to build strong, long-lasting relationships with their clients through content. Essentially, we connect people with people.

We create videos for personal brands, professional services, and the trades, all centered around the people that make those companies what they are. If it's about your people, we're in!

If you're looking for 8K, cinema-quality videos to go out on your next national TV ad campaign though, we're not the ones for you! We specialise specifically in consistent, high-quality content for use in your sales process, on your social media channels, and within your internal training modules.

What Does This Mean For You?

What does this mean for you? Well, if you're a small business looking for regular content focused around you and your team, we would love to help!

We can make FAQ videos, behind-the-business videos, training and educational videos, promotional videos, video podcasts, and testimonials. Or really anything involving people ... that doesn't involve a crane or a 10-man crew, that is!

Got a specific video in mind? Send us an email at [email protected] with your idea. We would love to chat!

The Dreaded R Word

I (Alex) hate the word retainer. Every time I hear it, alarms bells go off in my head. Maybe I've just had bad past experiences.

They always start strong. You're the new, exciting client, and plenty of time is invested in your account. But as time goes on, you aren't the new shiny thing anymore. It's like when Buzz Lightyear shows up, and you're Woody - just sitting there looking at Andy's name on the bottom of your shoe.

The Downfall of the Classic Retainer

The biggest problem with retainers is that often they're designed to require a lot of up-front work. Once it's all set up though, all you usually get is a little check in every now and then and some tweaks here and there to make sure everything is running smoothly.

This design means that if you make any massive changes 4 or 5 months in, because you're still paying the same amount each month, often, it just doesn't happen. There's always another shiny new account to be focusing on, which unfortunately is no longer you.

Our Solution

That's why the way we run our retainers is much more like a part-time employee. Every month, you buy a set amount of time for us to sit at your "desk" and do work for you. And, as time goes on and we become more efficient at what we do, we can produce MORE content for you, not less!

We don't bunk off home early because we ticked all the boxes. We nail it, quicker than we did at the beginning, and get to work on the next project, increasing the output.

So, when you're weighing up the difference between a short one-off project with us, or taking on a Dedicated Content Team for your business, don't think of it as a retainer, think of it as a hire.

To find out more, get in touch! Email us at [email protected] today.

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