One of the most common questions for businesses starting out with Facebook ads is: “How much should I spend?” While this seems straightforward, the answer isn’t as simple as picking a number like £1,000 or £5,000. Instead, your ad budget should be guided by your business goals, target audience, and desired return on investment (ROI).
When deciding how much to allocate for Facebook ads, focus on what you’re trying to achieve. Are you looking to drive traffic, generate leads, or increase sales? Instead of asking how much you should spend, consider these questions:
The best way to determine your ideal ad spend is by starting small. Test your campaigns with a modest budget, analyse the results, and refine your strategy. Once you have a clear understanding of your CPL and conversion rates, you can scale your budget accordingly.
If your campaigns are performing well and generating leads or sales at a desirable cost, consider increasing your budget. However, ensure your business has the capacity to handle the additional demand.
The right Facebook ad budget depends on your goals, industry, and ability to scale. Start small, refine your approach, and invest strategically to achieve sustainable growth.
Launching a product is an exciting but challenging endeavour. A common dilemma for entrepreneurs is whether to start marketing before their product is fully developed or wait until everything is ready to launch. The truth is, you should be doing both simultaneously.
Starting your marketing efforts before your product is ready can provide several significant benefits. By building awareness early, you create anticipation and excitement for your launch. Whether it’s through email campaigns, social media posts, or a podcast, these efforts lay the groundwork for a successful debut.
For instance, if you’re creating a podcast to support a future online course, you don’t have to wait until the course is complete. Launch the podcast, start generating buzz, and build an audience while you finalise the course content. This approach ensures you have an engaged audience ready to convert when the course goes live.
While it’s crucial to create a high-quality product, don’t let perfectionism delay your marketing efforts. Develop a timeline that allows you to work on both marketing and product development simultaneously.
Marketing before your product is ready is a powerful way to build momentum and ensure a successful launch. By creating awareness and engaging your audience early, you set the stage for a product launch that resonates with your target market.
We specialise in content strategy, content creation, and content implementation, delivering comprehensive solutions to help businesses maximise the impact of their video content. These three business activities are the pillars that support everything we do, ensuring that each piece of content serves a clear purpose and drives results.
Every successful video starts with a well-thought-out content strategy. Before diving into production, it’s crucial to establish a plan that outlines the purpose of the content, its target audience, and the platforms it will be used on. At YouMore, we begin every project by working closely with your business to understand your goals, ensuring the content we create aligns with your brand’s objectives.
We don’t believe in one-size-fits-all solutions. Our team works to develop a strategy that’s tailored to your business, defining where your content will have the most impact—whether it’s on social media, your website, or as part of a broader marketing campaign. By building a clear roadmap from the outset, we ensure that every video we produce serves a specific purpose, driving engagement and achieving measurable results.
Once we’ve established a solid strategy, it’s time to bring your vision to life with high-quality content creation. At YouMore, our expertise lies in producing engaging, professional video content that resonates with your audience. Whether it’s filming, photography, or crafting compelling written content, we are dedicated to delivering materials that enhance your brand.
As a leading video production company in Edinburgh, we pride ourselves on delivering content that stands out. Our skilled team captures the essence of your brand through video and photography, ensuring your business is portrayed in the best possible light. We handle everything—from scripting and shooting to editing—so you can focus on what you do best.
It’s not just about visuals; strong, clear messaging is essential. Whether it’s the words on your website, newsletters, or social media posts, we ensure that your content communicates effectively with your audience. By combining engaging visuals with powerful copy, we create a comprehensive content package designed to captivate your customers.
One of the most overlooked aspects of content production is content implementation. Even the best strategy and content creation efforts are wasted if the content is not used effectively. At YouMore, we take implementation seriously, ensuring that your content is utilised to its fullest potential across the right channels.
Once the content is ready, we work with you to ensure it’s properly distributed and published across relevant platforms. Whether it’s uploading videos to your website, sharing them on social media, or incorporating them into email campaigns, we help you implement your content so that it delivers maximum return on investment.
Our relationship doesn’t end once the content is delivered. We provide ongoing support to help you stay on track with your content marketing strategy, ensuring that your videos continue to drive engagement and business growth over time. Our proactive approach means we’re always looking for ways to optimise your content and push your brand further.
We don’t just create videos—we provide a complete content strategy, creation, and implementation solution that’s designed to deliver results. Whether you’re looking to build your brand, engage with customers, or boost sales, our team of experts is here to help you succeed.
As a video production company based in Edinburgh, YouMore has had its fair share of opportunities that stretched beyond video production. In the early stages of running a business, it’s tempting to say “yes” to every project that comes your way. But is that always the best approach?
Starting a business can be exciting. Clients come to you with a variety of requests—some that fit perfectly into your wheelhouse and others that push you into unfamiliar territories. At YouMore, we’ve experienced this firsthand. People would approach us with requests like, “Alex, can you handle this project? Can you take on this task?” In the beginning, the answer was always “yes.”
However, we’ve learned over time that saying “yes” isn’t always the best answer, especially when it diverts you from your core services or expertise. Saying “yes” can sometimes lead to new opportunities, but it can also pull you away from your primary goals and the services you excel at, such as video production.
At YouMore, video production isn’t just one of the services we offer; it’s at the heart of everything we do. Whether it’s crafting compelling video content for businesses, managing email marketing campaigns, or overseeing social media strategies, video remains the core of our service offering.
By focusing on video production, we’ve been able to deliver high-quality, targeted results for our clients. Video content is one of the most powerful tools a business can leverage for growth, brand awareness, and customer engagement. Specialising in this field allows us to be true experts and consistently deliver value.
Businesses today need to focus on areas that bring the most value. For us, it’s video production. Here’s why:
There are undeniable pros and cons to taking on every opportunity that comes your way. Here are some key points we’ve considered:
As a video production company, we’ve chosen to focus our energy and expertise on video-related services. Expanding beyond that could dilute the quality of our work and distract from what we do best. The same applies to other businesses. Staying within your niche can help you build authority in your field and ensure you’re delivering the highest quality product or service.
The temptation to say “yes” can be strong, especially when you’re just starting out. But at YouMore, we’ve learned that staying focused on our core strength—video production—has been key to our success as a video production company in Edinburgh. Saying “no” to certain opportunities has allowed us to excel in what we do best, ensuring our clients receive the high-quality video content they need to grow their businesses.
So, next time you’re presented with an opportunity, ask yourself: Is this moving me closer to my goal? Or is it simply a distraction from what I do best?
Securing meetings with potential clients can be challenging, especially when you have only a vague connection. However, there are effective strategies you can use to get more people in your diary and increase your chances of success.
When reaching out to someone you don’t know well, traditional approaches like suggesting a meeting can often lead to endless back-and-forth and no firm commitment. Instead, take a direct approach: send an email diary invite for a specific date and time.
Sending a diary invite eliminates the ambiguity and hesitation often associated with scheduling meetings. Instead of vague plans like, “Oh yeah, it would be great to meet up,” you present a concrete opportunity.
People are more likely to commit to a meeting if it’s already in their diary. Once it’s scheduled, they are more inclined to honour it, especially if they have accepted the invite.
By sending an email diary invite, you can streamline the process of securing meetings with potential clients. This direct approach eliminates unnecessary back-and-forth and increases the likelihood of commitment.
When thinking about leadership, most people imagine someone at the front, waving a flag, and leading the charge. However, effective leadership often involves a different approach: leading from behind. This concept is about standing with your team, pushing them forward, and offering support.
Leading from behind means empowering your team to take the lead while you provide guidance and support. This approach can foster innovation, boost morale, and develop your team’s skills and confidence.
Trust Your Team
Trust is the foundation of any successful team. Show your team that you trust their judgment and abilities. This can be done by delegating important tasks and giving them the autonomy to make decisions.
Provide Support and Resources
Ensure your team has the necessary resources to succeed. This includes access to training, tools, and information. Offer your support and be available to help when needed, but resist the urge to micromanage.
Encourage Open Communication
Foster an environment where team members feel comfortable sharing their thoughts and ideas. Encourage open communication and actively listen to their concerns and suggestions.
Celebrate Successes
Recognise and celebrate the achievements of your team. This not only boosts morale but also reinforces the positive outcomes of their efforts.
Leading from behind is a powerful leadership style that can drive your team to success. By empowering your team, providing support, and encouraging open communication, you can foster a positive and productive work environment. Remember, effective leadership isn’t about being in the spotlight—it’s about shining the light on others.
Whether you’re a small business, a large corporation, or an individual content creator, understanding the best approach to video production can significantly impact your reach and engagement. Should you go the DIY route, or is it better to hire a professional video production company? This guide breaks down the pros and cons of each to help you make an informed decision.
Video content has become a critical component of digital marketing strategies. With platforms like YouTube, Instagram, and TikTok dominating the online space, the demand for high-quality video content is higher than ever. But how do you decide whether to create your own videos or bring in the professionals?
One of the most significant advantages of DIY video production is the cost savings. Investing in basic video equipment and editing software can be more budget-friendly than hiring a professional team.
When you handle video production yourself, you have complete creative control. This means you can experiment with different styles and ideas without external limitations.
DIY video production allows you to work on your own schedule. You can shoot and edit videos at your convenience, without needing to coordinate with an external team.
While DIY videos can be cost-effective, they often lack the polished look of professionally produced content. Issues with lighting, sound, and editing can detract from the overall quality of your video.
Producing a high-quality video takes time. From scripting and shooting to editing and post-production, the DIY approach can be incredibly time-consuming, especially if you’re not experienced.
Professional video production companies have access to advanced equipment and technology that can enhance the quality of your videos. DIY efforts may be limited by the resources and tools at your disposal.
Hiring a professional video production company ensures high-quality content. Professionals bring expertise, experience, and advanced equipment to the table, which can significantly enhance the visual and audio quality of your videos.
Professional video production teams can streamline the entire process, from pre-production planning to final edits. This efficiency can save you a considerable amount of time and allow you to focus on other aspects of your business or content strategy.
Working with a professional team provides access to creative input and collaboration. Experienced videographers and editors can offer valuable insights and ideas that can elevate your content.
Professional video production companies often include SEO optimisation as part of their services. They understand how to create content that not only looks good but also ranks well in search engine results, helping you reach a broader audience.
The primary drawback of hiring a professional video production company is the cost. High-quality services come at a premium, which might not be feasible for everyone, especially small businesses or individual creators.
When you outsource video production, you might have less creative control over the final product. It’s crucial to find a team that understands your vision and can bring it to life while respecting your input.
Working with an external team requires scheduling and coordination, which can sometimes lead to delays or miscommunications.
Deciding between DIY and professional video production depends on your specific needs, budget, and goals. If you’re looking for cost-effective solutions and have the time and resources to invest in learning, DIY might be the way to go. However, if quality, efficiency, and professional expertise are your priorities, hiring a professional video production company can provide significant advantages.
Video content has become a powerful tool for businesses and individuals alike. Whether you’re a company promoting your products or an individual sharing your expertise, the quality of your video content can significantly impact your success. We put together this blog to explore the critical factors to consider when creating video content and provides valuable tips to help you shine on camera.
The first step in creating compelling video content is self-assessment. Ask yourself:
Knowing what you’re going to talk about and practising your delivery can make a world of difference. To achieve this:
Your appearance and surroundings matter more than you might think. To make a positive impression:
Amp up your confidence, as the camera can be intimidating. To overcome this:
Creating high-quality video content requires careful consideration of how you present yourself on camera. By following our tips and taking the time to prepare, you can boost your confidence and ensure that your audience is not just content with your content but truly engaged and captivated. So, are you ready to make a memorable impact with your video content? Start implementing these strategies today!
When it comes to creating impactful video content, the question of budget often resembles the enigmatic nature of the length of a piece of string. Unlike conventional purchases, video content isn’t about sheer volume; it’s about the value you’re ready to invest and the outcomes you aim to achieve.
When you’re considering collaborating with a video production company to craft compelling content, there are two pivotal metrics to keep in mind: your investment and your objectives. Your investment isn’t just about the money you’re willing to spend; it encompasses the value you place on the content’s quality, impact, and reach. Clearly defining your objectives sets the foundation for crafting a budget that aligns with your content goals.
Creating video content without a clear understanding of its potential costs is like navigating uncharted waters. Numerous variables can influence the budget, including:
The most effective way to approach video content budgeting is to transparently share your content aspirations and your budgetary constraints with the production team. This collaboration allows for informed discussions on timelines, resource allocations and creative possibilities. By clearly communicating your vision and budget, you create a solid framework for a successful project.
Budgeting for video content is a multifaceted endeavour that merges creativity with practicality. It’s not about a one-size-fits-all approach, but rather a personalised strategy that considers your investment and your content objectives. Remember, understanding the variables, setting clear objectives, and collaborating openly with professionals are the keys to unlocking the full potential of your video content budget.
When it comes to content creation, there is often a misconception that modern copywriters rely heavily on AI to churn out their work. At YouMore, we’ve noticed that some of our clients wondering if ChatGPT is the wizard behind the curtain crafting all their content. However, the truth is far from this assumption. I want to shed light on the reasons behind this belief and explain the intricacies of crafting SEO-optimised content that occasionally might sound a bit off.
So, you’ve probably heard the rumour that AI, like ChatGPT, is responsible for all the content you see online. While it’s true that AI can play a role in content strategy and is used by loads of companies, the reality is more nuanced than it appears.
Creating compelling content that ranks well in search engines is no cakewalk. We’re dedicated to optimising our clients’ content for SEO, which often means weaving keywords and keyword phrases seamlessly into the text. However, this can sometimes lead to content that sounds less like natural conversation and more like a robot’s script. Before I write any blog or website copy, I first delve into some SEO research; checking what words are currently ranking relevant to the topic and which keywords have less competition in trying to achieve that coveted page 1 ranking.
Keywords are the lifeblood of SEO. They are essential for helping search engines understand the content of a web page and connecting it to user queries. Our clients often wonder why some parts of the content sound less like spoken English and more like a jigsaw puzzle, where fitting the right keyword is like trying to hit a square block through a triangle hole.
My job is to craft content that not only ranks high on search engines but also resonates with your readers. Achieving this delicate balance can sometimes be challenging.
The truth is, while AI like ChatGPT can do the job of a copywriter, the human touch can never be replicated, crafting engaging and relatable content.
Copywriters are the unsung heroes who skilfully strike the perfect balance between SEO optimisation and a conversational tone. We understand that content should not just be seen but also enjoyed, and this requires a human touch.
So, rest assured that when you work with YouMore, you’re receiving content that’s crafted with a perfect blend of art and science. By understanding the intricate dance between SEO and the art of writing, we can dispel the myth that ChatGPT is the sole author behind our content. Oh! And if you would like to read a blog written by ChatGPT, check out this blog I asked to put together. Let’s see if you can spot any differences! Read it Here