Should I Use Video In My Edinburgh Business?

August 9, 2021
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The short answer is – absolutely!

The Stats

Did you know that, according to recent studies, 86% of businesses now use video as a marketing tool, video is the #1 form of media used in content strategy, and the average person will spend 100 minutes each day watching videos online in 2021?

Not to mention that 69% of people say they’d most prefer to learn about a new product or service by watching a short video!

To put it bluntly, if your business ISN’T already using video, you’re falling behind the times. Most people will mindlessly scroll past images or lines of text, but will often pause to watch at least some of a video that pops up on their screen. We can’t help it, we like shiny things that move!

And 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video and claim that they retain 95% of a message when it’s broadcast in video form.

Unlike text or imagery, video combines the audio and visual to communicate, which makes it much easier for our brains to retain and comprehend.

What Should I Makes Videos About?

Okay, you say, but what if I don’t have anything to PUT in a video?

Most of the businesses we work with say this when they first contact us. “I know I’m supposed to be making videos, but I have no idea what to SAY!”, they tell us. This is simply not true.

If you’re selling a product or a service, you have something to say. If you didn’t, you’d be out of business pretty quickly. After all, why would anyone buy anything from you if you can’t even tell them why they should buy it?

Not only that, business is a two-way street. Your customers almost certainly have questions and concerns to ask of you too. So, if you’ve got something to say, and they’ve got something to ask, you’ve got plenty of content to make videos about!

How Do I Get Started?

So, now you know why you should be making videos, and what those videos should address, how can you get started making videos for your business today? You have a couple of options here.

Firstly, you can outsource video production and hire a production company to make them for you on a regular basis.

Or alternatively, you can make them yourself, either by hiring an in-house videographer or assigning a creative member of your team the role of video creator and marketer.

Whichever way you decide to go, get started sooner rather than later. You’ll be surprised at how grateful your current customers will be that you’re meeting their needs, and at how many new prospective customers will become interested in what you have to offer as you build trust through video.

Got questions? Email us at [email protected] today.

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