For many businesses in Edinburgh and around the country, video content is seen as a bit of a luxury. For a long time video wasn't at the main consideration for marketing campaigns. As a result, it was often down the list of priorities for marketing. Businesses would choose to invest in other things like paid advertisements or a billboard.
Part of the issue is video is time consuming and it can be hard to track return on investment. The value of video is certainly there, but it is harder to measure. Having said this, there has been a shift in priorities recently. More and more businesses are seeing the appeal of video content. Its increasing popularity across social media, and the increasing use of social media by businesses, means video content often goes hand in hand with modern marketing strategies.
Here are some of the main reasons why your business should be investing in video in 2023!
In 2022, 82% of all global internet traffic was video. This number has been an upwards trend for the last few years and shows no sign of slowing down. This means you’ll be getting more bang for your buck with the videos you create. More people will see them, so their potential for attracting new clients is huge!
This can be seen with the rise of reels across social media channels like TikTok, Instagram and Facebook. It's a trend that doesn't show any sign of slowing down, so businesses shouldn't wait to jump on the bandwagon before they are left behind!
It can be used across various marketing platforms. From email marketing to pages on your website, you can use video to interact with clients in so many different ways. This also takes away from what can be a daunting price tag. If you are able to repurpose the same video you used on your website for a short snippet on social media, you are getting more for your money.
Its versatility and effectiveness in different spaces make it a great investment!
The more you show clients about your business the more they trust you. Video demonstrates your expertise, your personality, and allows more of a personal connection than can be achieved with images or text. All of this goes towards securing more customers and increasing conversion rates!
Need some inspiration? Read our blog on video ideas to increase your conversion rate!
