Video podcasts are a great idea for businesses looking to reach and connect with their audience in new ways in 2023. No matter the size of your business, there is no reason why a podcast can’t work for you.
You don’t already need to have a large audience to have a successful podcast. If you are a local business, there is plenty of scope for making a great podcast within your niche. In Edinburgh, for instance, you have podcasts such as Edinburgh Napier Jazz Society, Edinburgh Business Stories, and The Edinburgh Golf Podcast. Today it seems like everyone has one. You can find a podcast on almost any topic - from Ancient Greece to Hungarian football in the 1930s. And as podcasting has grown into the industry it is today, it’s changed. Where podcasts were once purely audio, today more and more are being shot on camera.
What are the benefits of video podcasts? And how can you use them to your business’ advantage?
Video has become the most consumed form of content on the internet. According to Forbes, video receives 1200% more shares than text and image content combined. It’s not really a surprise when you think about it; humans are social creatures, and video taps into this the most.
When thinking about podcasts specifically, video complements the conversational style perfectly. The visual element builds on what is achieved to a lesser extent through purely audio podcasts; it makes the audience feel more involved, connected, and therefore engaged.
Read more about how to make your business stand out with video content in our article!
Another benefit of video in general that you can apply to podcasting is trust. Video podcasts build trust between the audience and yourself; between your clients and your business.
The minor details that you get from video - facial expressions, body language, interactions between podcasters - all contribute towards your audience getting to know you that bit better.
Don’t just take our word for it, though. UCL carried out a study that showed an audience is most likely to trust advice received via video, rather than via text, audio, imagery or an avatar.
By putting your face out there you’re saying “hey, I’ve got nothing to hide”. As a business owner, this should be one of your top priorities.
A video podcast isn’t just for Spotify. Look at Diary of a CEO - I’ve never even watched a full episode but I feel like I know the podcast really well. Why? Because Steven Bartlett puts snippets of the podcast all over social media!
This will potentially get your podcast across to a wider audience by sharing bite-sized clips of the most interesting points. Not only will this benefit your podcast, but your social media channels too by posting sharable, interesting content.
In today’s environment when producing quality content for social media is such a priority for many businesses, extra podcasting content can be incredibly valuable. If you have guests from other business on your podcast, you could even get more traction by having them share content. For local businesses, like the Edinburgh based podcasts mentioned above, this can be a great way of increasing your audience and also collaborating with businesses in the future.
Find out how to make the most of your video content across your business with our article!
YouTube is the second largest search engine in the world after Google. Do you know what YouTube loves? You guessed it - video!
Video podcasts rank brilliantly with YouTube’s algorithm, spreading awareness of your brand and establishing you as a voice of authority.
So what are you waiting for? Get podcasting!
